Case Histories
CONDUCTOR
OF A MAJOR SYMPHONY
MARKETING CONSULTANT
FEDERAL EMPLOYEE
FOX BROADCAST EMPLOYEE
MINISTER
NEW YORK CITY ACTOR
- A
female conductor for a major symphony orchestra suddenly confronts
a new job requirement! She is supposed to speak to the audience,
illuminating their listening, throughout nearly every concert.
Never at a loss for words, they nonetheless tumble out of her
mouth disordered and jumbled. We work on clarity, slowing down
her speech and directing her gestures. We research each vignette
of public talk until she is comfortable with the words, rehease
the dialogue until she acquired authority, and design humorous
interactions with the audience to create a warm relationship with
them. We play with somber moods during a concert dedicated to
Veterans on Memorial Day Weekend. We add banners and confetti
to a 4th of July Concert. The more fun we have, the more theatrical
the concerts, the better her speaking skills and relationship
to her audiences become.
BACK...
- A
Fortune 500 executive-turned-marketing consultant, currently President
of his own company, contacted me when suddenly scheduled to make
three major account presentations and conduct a new seminar within
the same week. An experienced speaker with a great deal of charisma,
he called me the night before the first presentation to ask, "What
do I do with my hands?" We talked through the entire event, including
how he would move and gesture, how to increase his volume, how
to use the space in the room to his advantage, and how to handle
his audience. The presentation was a "hit"--he is now considered
by one client to be an "expert" in presentations--and he has since
referred people to me.
BACK...
- An
articulate, knowledgeable government executive was assigned to
market new technologies in her region using a prepared presentation.
Because she had been picked on as a poor speaker in her youth,
and because she had only a high school education, she felt inadequate
to the task. First we rehearsed handling the materials--slides
and
overheads--until she was comfortable with them. Then, to develop
confidence, we did some exercises in which imaginary audience
members asked tough questions of her. We rehearsed ways to handle
the variety of spaces in which she might present. Soon she felt
ready to approach one community organization--an organization
that immediately agreed to try the technology.
BACK...
- Fox
Broadcast Employee: An attractive, personable young woman working
in research and development for a major broadcast network was
referred to me. She wanted to go into network sales but was too
nervous whenever she had to speak to more than one person at a
time: even the speakerphone, on which bi-coastal company meetings
were conducted weekly, held terrors for her. We confronted her
stage fright through improvisation and role-play and rehearsed
her prepared presentation thoroughly. In a few months she lost
most of her fear and was able to tone down mannerisms that made
her seem stiff and impersonal. When she finally began to enjoy
herself, her natural charm appeared. She got compliments on her
speaking style--even over the speaker phone!
BACK...
- Minister:
A congregation loved their minister. The man he was and the things
he had to say were just right for their sensibilities. However,
they felt as a speaker he often had trouble connecting with them-seemed
too reserved, too distant. When he and I talked about this he
admitted he was used to a large church, not the intimate space
he was currently in, and it scared him to be so close to people.
This fear admitted, he was able to find ways to increase eye contact
and reach out to those in the small room while still feeling the
protection of a bigger space. Both he and his congregation benefited
greatly by his new style.
BACK...
- New
York City Actor: An actor who once trained with me lives in New
York City. He auditions regularly and studies at American Place
Theatre. Occasionally his acting teacher gives him feedback he
later finds he does not understand. We discuss what he thought
he was doing vs. what the instructor says to him and I suggest
possibilities that might satisfy what she seems to want from him.
On three scenes so far the suggestions have been "right on."
We are now discussing a book about acting. One other thing-when
cutting a monologue for an audition, I suggested cutting the lines
differently for a stronger ending to the monologue and it worked!
He was much happier with the cutting and his agent found it to
be very effective.
BACK...
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